Since the brand’s inception in 1997, Ridley has invested heavily in Research & Development. This has enabled them to be at the forefront of various innovations such as aerodynamic bikes, the tapered head tube, the use of carbon in bikes, and the emerging European gravel market. Throughout the years, they have also remained true to their technological philosophy: Form Follows Function. Every part of the frame must have an added value. Some aesthetic elements, of course, are permitted – as long as they don’t compromise the bike’s optimal function.